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BEAUTY OF A SECOND

MONTBLANC

Montblanc - Booth concept for SIHH fair in Geneva.

Global scenography on « Beauty of a second » theme, set up at the famous landmark event for fine watches.

Project

Hanging from the ceiling, movies appear on circular screens. Like seconds hands, these successive layers let time takes its course. Seconds can express all their beauty.


  • Brand : MONTBLANC
  • Project : Conception - suivi de production & d'installation
  • Implementation : SIHH fair - Switzerland
  • Surface : 160 m2
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TIMELINE

We are brought by dials in a time progression. This sight let us imagine infinity of contemplation moments that remains to be discovered. This is a tribute to the beauty of the time, and to Nicolas Rieussec the inventor of the first patented chronograph The displays-showcases are punctuated by engraved glass panels that highlight mechanisms of watches.

Project