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SIHH - BEAUTY OF A SECOND

MONTBLANC

Montblanc - Booth concept for 2014 SIHH, a high-end watchmaking international fair in Geneva.

Global scenography inspired by Montblanc’s “Beauty of a second” theme.

Project

Hanging from the ceiling, circular screens unveil one second long movies. As a seconds hand, successive layers represent time passing by. Each second expresses the beauty of the moment.


  • Brand : MONTBLANC
  • Project : Conception and development
  • Implementation : SIHH fair - Switzerland
  • Surface : 160 m2
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TIMELINE

The scenography immerses you in time progression. The infinite moments to be discovered can be contemplated. This is a tribute to the beauty of time and to Nicolas Rieussec, the inventor of the first patented chronograph. The display-showcases are punctuated by engraved glass panels highlighting watch mechanisms.

Project