WATCH & WONDERS SHANGHAI 2021
Every year Montblanc presents their latest watch collections in a singular architectural setting. Studio Jean-Marc Gady imagined an immersive experience for Watch & Wonders fair in Shanghai, China, April 2021, where visitors are transported into the heart of the Gobi desert. The 100m² scenography pays tribute to the spirit of exploration and the rich tradition of the Minerva manufacture.
The circular layout sweeps away visitors in a storm of sand, immersing them in a total experience.
Timepieces revolve around visitors in a warm atmosphere.