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WATCH & WONDERS SHANGHAI 2021
MONTBLANC
Every year Montblanc presents their latest watch collections in a singular architectural setting. Studio Jean-Marc Gady imagined an immersive experience for Watch & Wonders fair in Shanghai, China, April 2021, where visitors are transported into the heart of the Gobi desert. The 100m² scenography pays tribute to the spirit of exploration and the rich tradition of the Minerva manufacture.
![Project](https://jeanmarcgady.com/wp-content/uploads/2021/07/wwShanghai-FULL.jpg)
![image](https://jeanmarcgady.com/wp-content/uploads/2021/07/wwShanghai-HALF1.jpg)
The circular layout sweeps away visitors in a storm of sand, immersing them in a total experience.
![image](https://jeanmarcgady.com/wp-content/uploads/2021/07/wwShanghai-HALF2.jpg)
Timepieces revolve around visitors in a warm atmosphere.