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L'APPART
Yves Saint-Laurent
Yves Saint-Laurent - Corner store concept
Creation of a corner store concept “L’appart” dedicated to Yves Saint-Laurent make-up, beauty care and fragrance ranges.
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"L'appart" is a beauty lounge playing with private appartment codes.
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A global reflexion on Yves Saint-Laurent's merchandising department in order to offer a unique selling experience.