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POP UP STORE

diptyque

diptyque pop up store

A diptyque pop up store entirely made of Re-board® cardboard. The idea was to create a reduced replica of the iconic Boulevard Saint-Germain-des-Prés diptyque boutique. It was set up in Galeries Lafayette Department store in Paris.

Project

  • brand : diptyque
  • Project : Scenography, development - 2 editions : 2011 and 2012
  • Surface : 30 M2
  • Implementation : Galeries Lafayette Maison
Project

Second pop up store version presented for Galeries Lafayette Maison.

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Wallpaper pattern

The graphic pattern included in the scenography is a tribute to the famous diptyque wallpaper "Choriambe" created 50 years ago.